SeaWorld's 50th Celebration is a Sea of Surprises

SeaWorld's 50th Celebration is a Sea of Surprises

1/14/2014 6:15:00 PM

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SeaWorld's 50th Celebration is a Sea of Surprises

Eighteen-month celebration kicks off on March 21, 2014 at all three SeaWorld parks

Orlando, Fla. (January 14, 2014) – SeaWorld Parks & Entertainment™ announces a multi-park celebration to commemorate a key event in the company’s history. The original SeaWorld® park opened its gates for the first time in March 1964 on Mission Bay in San Diego.

SeaWorld’s 50th Celebration will feature a Sea of Surprises™ starting March 21, 2014. SeaWorld parks in San Diego, Orlando and San Antonio will share the excitement throughout an 18-month celebration that highlights some of the most memorable SeaWorld experiences.

For nearly five decades, SeaWorld has surprised and amazed guests with unique entertainment, thrilling rides and up-close encounters with marine animals. During SeaWorld’s 50th Celebration visitors will be invited to take part in the celebration through new interactive experiences, shows and pathway performances, even more up-close animal encounters throughout the park and the SeaWorld “Surprise Squad” treating guests with prizes every day.

  • A new nighttime Shamu Show will debut at all three SeaWorld parks this year, starting on March 8 at SeaWorld San Antonio, March 21 at SeaWorld San Diego and June 21 at SeaWorld Orlando. The show will include new killer whale behaviors as well as new lighting and video aspects.

    • In addition to the new iconic Shamu show, the parks have new entertainment elements including a 50th Celebration theme for the ski show at SeaWorld San Antonio and a new Madagascar Live! Operation: Vacation show at SeaWorld Orlando.
    • SeaWorld San Diego will celebrate 50 years by completely transforming the park’s arrival experience. The creation of Explorer’s Reef™, which will open in March for the celebration kick-off, will immediately immersed park guests into an undersea oasis. From the moment they enter the park, guests can connect with the sea through multiple touch pools featuring shark pups, rays, skates and delicate little cleaner fish.
  • SeaWorld guests are often greeted by an animal ambassador, many of whom were orphaned or injured in the wild and given a second chance thanks to the SeaWorld Rescue Team. As part of SeaWorld’s 50th Celebration, there will be more surprise encounters with animal ambassadors throughout the day. A pair of Magellanic penguins, a lemur, or even a parade of flamingos could surprise guests at any moment at all three SeaWorld locations.
  • SeaWorld is known for amazing animal shows and each park will have something new for the 50th celebration. Even park pathways will come to life with spontaneous entertainment at unexpected moments, including performers with sea-inspired costumes and props, a bubble brigade and splash mob.
  • The SeaWorld “Surprise Squad” will roam the SeaWorld parks on a daily basis giving away prizes and special gifts. Guests could receive exclusive access to rides or behind-the-scenes experiences, celebration t-shirts or Shamu-themed merchandise, reserved show seating and more.
  • To showcase SeaWorld’s commitment to the environment and passion for protecting the ocean, a series of giant sea life sculptures will be displayed throughout the parks. SeaWorld commissioned environmental art group Washed Ashore for a collection of larger-than-life sea-themed sculptures – many weighing more than half a ton. The materials used to create these pieces come from the billions of pounds of garbage – mostly plastics – that wind up in our oceans. These amazing works of art point to the urgent need to protect marine animals from such dangers and preserve their ocean habitats.
  • As part of its continuing commitment to new technology that enhances the guest experience, SeaWorld’s 50th Celebration will include new ways for fans to connect to the parks and each other though digital devices. The parks will be launching a variety of enhancements, from interactive apps that provide fun new ways to experience the park to new games and video content.

For more information and continuing news about SeaWorld’s 50th Celebration and the Sea of Surprises, visit www.seaworld.com/celebration.

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About SeaWorld Parks & Entertainment
SeaWorld Parks & Entertainment™ is a leading theme park and entertainment company delivering personal, interactive and educational experiences that blend imagination with nature and enable its customers to celebrate, connect with and care for the natural world we share. The Company owns or licenses a portfolio of globally recognized brands including SeaWorld®, Shamu® and Busch Gardens®. Over its more than 50 year history, the Company has built a diversified portfolio of 11 destination and regional theme parks that are grouped in key markets across the United States, many of which showcase its one-of-a-kind collection of approximately 67,000 marine and terrestrial animals. The Company’s theme parks feature a diverse array of rides, shows and other attractions with broad demographic appeal which deliver memorable experiences and a strong value proposition for its guests. In addition to its theme parks, the company has recently begun to leverage its brands into media, entertainment and consumer products. SeaWorld Parks & Entertainment is a wholly owned subsidiary of SeaWorld Entertainment, Inc., a publicly traded company (NYSE: SEAS). Copies of this and other news releases as well as additional information about SeaWorld Entertainment, Inc. can be obtained online at www.seaworldentertainment.com. Shareholders and prospective investors can also register to automatically receive the Company's press releases, SEC filings and other notices by e-mail.