SEAWORLD ENTERTAINMENT, INC. ADDS COMMERCE CAPABILITIES TO MOBILE APPS FOR SEAWORLD, BUSCH GARDENS PARKS AND SESAME PLACE

SEAWORLD ENTERTAINMENT, INC. ADDS COMMERCE CAPABILITIES TO MOBILE APPS FOR SEAWORLD, BUSCH GARDENS PARKS AND SESAME PLACE

7/17/2014 12:00:00 AM

ORLANDO, Fla. – SeaWorld Entertainment, Inc. (NYSE: SEAS) today announces additional enhancements to its popular park mobile apps, available for iPhone and Android devices. The latest update to the SeaWorld, Busch Gardens and Sesame Place Discovery Guide mobile apps allow guests to make unique purchases and redeem offers on their mobile devices while in these parks.

The new commerce features include:

  • Quick Pay, which allows guests to use their devices as a payment method. Once guests have connected their account to a credit card they can pay for culinary and merchandise directly with their mobile device throughout their visit to SeaWorld Orlando, SeaWorld San Diego, SeaWorld San Antonio, Busch Gardens Tampa, Busch Gardens Williamsburg, and Sesame Place. 
  • By using Quick Pay, guests can register a credit card right in their Mobile App account and use the app to quickly and easily pay for purchases the remainder of the day.
  • Additionally, the three SeaWorld parks will pioneer new products just for mobile app users including one-time use Quick Queue® to some of the most popular attractions, including Antarctica®, Rio Loco® and Shipwreck Rapids®.
  • Busch Gardens and Sesame Place will introduce one-time offer and awareness messages to park guests with incentives for culinary, merchandise, and future visit products.

The multi-year focus on digital innovation includes the recent introduction of mobile ticketing and responsive Web design, among the first in the theme park industry. The investments go beyond new technology, but also extend to park operations for a guest experience that is more interactive and connected.

For more information about the new Discovery Guide mobile apps, check out the video at SeaWorldParks.com /mobile. The app can be downloaded free from the Apple or Google Play app stores.

About SeaWorld Entertainment, Inc.

SeaWorld Entertainment (NYSE: SEAS) is a leading theme park and entertainment company delivering personal, interactive and educational experiences that blend imagination with nature and enable its customers to celebrate, connect with and care for the natural world we share. The Company owns or licenses a portfolio of globally recognized brands including SeaWorld®, Shamu® and Busch Gardens®. Over its more than 50-year history, the Company has built a diversified portfolio of 11 destination and regional theme parks that are grouped in key markets across the United States, many of which showcase its one-of-a-kind collection of approximately 86,000 marine and terrestrial animals. The Company’s theme parks feature a diverse array of rides, shows and other attractions with broad demographic appeal which it believes deliver memorable experiences and a strong value proposition for its guests. In addition to its theme parks, the Company has recently begun to leverage its brands into media, entertainment and consumer products. Copies of this and other news releases as well as additional information about SeaWorld Entertainment, Inc. can be obtained online at seaworldentertainment.com. Shareholders and prospective investors can also register to automatically receive the Company's press releases, SEC filings and other notices by e-mail by registering at such website.

Media contact: Aimée Jeansonne Becka / Aimee.Jeansonne-Becka@SeaWorld.com / 407-226-5258

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