Deep Blue Creative

Deep Blue Creative is a team designed to drive creativity within the company, bringing to life innovative new experiences that are fun and meaningful. The Deep Blue Creative studio includes six dedicated teams:


  • Theme Park Development, U.S.A. encompasses two groups — Project Management and Guest Experiences — closely collaborating to inspire guests through innovative attractions, culinary experiences and retail environments.
  • Theme Park Development, Global leads the development of all theme park growth initiatives beyond the company’s existing parks, including international expansion, exploration of new business models, feasibility and site evaluation.
  • Resort Development is responsible for the business and creative development of resorts and hotels, unique hospitality experiences and land planning.
  • Events and Entertainment supports all park entertainment teams in staging live experiences for theatrical settings, as well as culinary and retail environments. 
  • Media Enterprises leads the company’s film, television and music business, maximizing distribution opportunities for our brands.  
  • Expedition X is focused on prototype development for innovative project concepts and new technology. This group scans the horizon for emerging trends and inventive ways to bring guests experiences that explore both real and amazing worlds on land and sea.